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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Methodology
verfasst von : Stefanie Weiß
Erschienen in: Determinants of Private Label Attitude
Verlag: Springer Fachmedien Wiesbaden
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This chapter is concerned with presenting the methodological approach to answering the research questions. After introducing the conceptual framework and the hypothesized relationships between the variables to be investigated, multiple regression as the method of choice will be explained briefly, followed by a detailed description of the sampling procedure and questionnaire design. To close with, the procedure and results of the pre-test will be outlined together with some general remarks on data validity and reliability.