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2020 | OriginalPaper | Buchkapitel

6. Movie Buzz & Information Cascades

verfasst von : Owen Eagan

Erschienen in: Oscar Buzz and the Influence of Word of Mouth on Movie Success

Verlag: Springer International Publishing

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Abstract

This chapter discusses the findings of an Emerson College study that evaluated the success of movies with the biggest opening weekends. This study found that many movies with the biggest opening weekends didn’t live up to expectations in light of their declining revenue in subsequent weeks. It is then demonstrated how these results are representative of information cascades. In addition, this study found an inverse relationship for critics and audience ratings among the movies with the biggest opening, second, third and fourth weekends. That is, as the weekends progressed, the average ratings of both the critics and the audience improved.

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Vorheriges Kapitel The Influence of Film Critics

Nächstes Kapitel The Influence of Word of Mouth

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Titel: Movie Buzz & Information Cascades
verfasst von: Owen Eagan
Verlag: Springer International Publishing
Buch: Oscar Buzz and the Influence of Word of Mouth on Movie Success
Print ISBN: 978-3-030-41179-4

Electronic ISBN: 978-3-030-41180-0

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-41180-0_6