New Era of Fleet Management Systems for Autonomous Vehicles

The automotive sector is influenced by several major trends, such as cost pressure, decreasing car ownership, digitalization and huge investments in technologies for electric vehicles and autonomous driving. These leads to huge challenges for automotive manufacturers and their business models. The transformation from manufacturers to mobility service providers is one suitable approach to overcome these challenges. Simultaneously, modern ICT can enhance vehicles to self-propelled, high-technical control units, that enables the driver to assign tasks to the autopilot step by step. This poses considerable challenges for the automobile branch and raises questions as “How car manufacturers can differentiate themselves in the future, if the vehicle is not being paramount?”. Since the users of fully autonomous vehicles have no longer to deal with driving, the possibilities of the interior design and new value-adding services can act as a kind of demarcation. The driving time can be used for different activities as work or leisure. Empowered by this technological development the market asks for more customer centered mobility services with value-adding offers. Following these development, new intelligent fleet management systems are needed, that are capable to react on events from autonomous vehicles and providing value-added services for consumers. As main contribution, the paper introduces an agent-based approach for marketing value-added services in fleet management systems.