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Erschienen in:
2007 | OriginalPaper | Buchkapitel
New Zealand
Erschienen in: International Direct Marketing
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Again in 2005, the New Zealand economy was one that can be diagnosed as being very healthy. Thanks to solid corporate profits and a positive wage situation for employees, the willingness to invest remains high. The increase from last year in the value of the GDP was 3.6%. International comparisons show consumers in New Zealand respond positively to mailings: one out of ten recipients reacts to a mailing at least once per quarter — most often when the letter is direct, informative and designed with a personal touch.