Norm Stability in Jirisan National Park: Effects of Time, Existing Conditions, and Background Characteristics

Norm stability is an important issue to consider in using the normative approach as a component of resource management decision making. This study examines three major questions related to norm stability: (1) Do norms change over time? (2) Do existing conditions affect norms? (3) Do background characteristics and visitation patterns affect norms? Data used in this study were collected at a campground in the Jirisan National Park (JNP) of Korea in 1993, 1994, and 2003. A total of 396 subjects were used for the study (120 for 1993, 106 for 1994, and 170 for 2003). Changes in the standards for “quiet time” and “seeing others littering” were statistically significant, but there was no change in the standard for “number of other tents.” There was little change in norm agreement or norm prevalence. Existing conditions were strongly correlated with standards for number of other tents but results were mixed for the other two indicators. Users’ demographic characteristics and visitation patterns were not generally related to norms. Findings of the study are discussed.