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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Organizations Don’t Innovate, People Do: Trust Is the Foundation
verfasst von : Robert Rosenfeld, Gary Wilhelmi, Andrew Harrison
Erschienen in: The Innovation for Development Report 2010–2011
Verlag: Palgrave Macmillan UK
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In the 1920s, it took 17 days to paint a Buick and 34 days to paint a Cadillac. At that time, Charles “Boss” Kettering was made a Vice President of United Motor Company, later known as General Motors (GM).2 At a division manager’s meeting, Kettering laid out the problem. He pointed out that GM could put a car together in minutes, but that it took anywhere from 17 to 34 days to paint it. If GM was going to produce thousands of cars a day, then storage was going to become a major issue.