Perceptions on Climate Change Challenge Among Hoteliers and Travel Agencies in Malaysia

Tourism is a climate-dependent industry, and many tourism industry players owe their popularity destinations to their pleasant climates during holiday seasons. This study explores the knowledge of the Malaysian hoteliers and travel agencies on the impact of climate change risks. The purpose of the study is to gain an understanding of the perceptions and preparedness of hoteliers and travel agencies in resilience to climate change challenges. The study employs a mixed of close- and open-ended questionnaire survey directed to managers in the hotel industry and travel agencies in Malaysia. The findings show that the selected 100 hoteliers and travel agencies have high awareness of global warming and are willing to take climate actions. Majority of the respondents are willing to work together with local and international projects by offering eco-friendly activities to mitigate climate change. Nevertheless, the respondents are slightly optimistic of the tourism industry under the climate change risks and perceived that the hotels are somewhat ready for the climate crisis. The need of an immediate action to raise awareness of climate change risk and to implement climate change action are recommended to secure the future tourism industry.