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2019 | OriginalPaper | Buchkapitel

7. Platforms, Data and Analytics

verfasst von : Jamie Rogers

Erschienen in: Strategy, Value and Risk

Verlag: Springer International Publishing

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Abstract

Platforms now play a significant role in the digital economy, with platform firms reaching the scale and dominance last seen with the huge vertical corporations of the early 1900s. Platform business models have broad implications for firms across all industries seeking to leverage information technology (IT). Digital technologies are increasingly being integrated into strategy frameworks, with platforms and platform complements providing the potential for future growth.

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Metadaten
Titel
Platforms, Data and Analytics
verfasst von
Jamie Rogers
Copyright-Jahr
2019
Verlag
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-21978-9_7