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Open Access 2024 | Open Access | Buch

Buchtitelbild

Practical Tools for Youth Entrepreneurs

An Applied Approach for South Africa and Beyond

verfasst von: Thea van der Westhuizen

Verlag: Springer Nature Switzerland

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

Inhaltsverzeichnis
insite
SUCHEN

Über dieses Buch

This open access book inspires young entrepreneurs to embark on the journey toward the future of work through actionable entrepreneurship, especially focusing on South Africa. Its insights and tools extend beyond borders, suiting the Global South and emerging markets.

Using systemic action learning, the author guides readers in developing both internal and external aspects of youth entrepreneurship.

Part One delves into the internal facets, exploring the interaction of entrepreneurial Heartset, Mindset & Handset that shape entrepreneurial behavior. The terms 'entrepreneurial heartset,' 'mindset,' and 'handset' encompass the neurological, thought-related, and behavioral dimensions of entrepreneurship — the Triple H.

The book illustrates external aspects through the SHAPE model (Shifting Hope Activating Potential Entrepreneurship) and YES network (Youth Entrepreneur Support). These models offer an ecosystem strategy for young entrepreneurs.

Part Two equips aspiring youth entrepreneurs with tools to overcome creativity barriers, generate business ideas, and nurture entrepreneurial traits. The SHAPE Four Quadrant Business Model Canvas and dropshipping for start-ups are among the implementable tools presented.

The book introduces original models for youth entrepreneur internal and external domains, offering substantive insights. The SHAPE Lab delivers comprehensive toolkits for youth entrepreneurship development.

Inhaltsverzeichnis

Frontmatter
PDF

Connecting Systems

Frontmatter

Open Access

Chapter 1. Introduction to Youth Entrepreneurship
Abstract
South Africa is facing its biggest crisis ever in relation to youth unemployment. Under the expanded definition of total national unemployment, which includes discouraged job seekers, the rate rose to a record of 43.2% in the first quarter of 2021 from 42.6% in the previous quarter. Underscoring the gravity of the situation, the youth’s jobless rate based on the expanded definition now stands at 74.7%, which means that only one in four school leavers who are 24 or younger have a job in South Africa. A link between youth unemployment and low economic development is evident in South Africa, and the low economic growth influences the total labour market. It is important to examine the effects that unemployment has on youth development because unemployed youths are unable to gain valuable entrepreneurial skills. Entrepreneurship is often seen as a strategy to improve youth unemployment, but by no means can it be seen as a save-it-all strategy for national social-economic development. Attempting to investigate possible support strategies for youth entrepreneurs, the SHAPE ecosystem for youth entrepreneurs was first theoretically created and then practically applied over time.
Thea van der Westhuizen
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Open Access

Chapter 2. Internal Domains Entrepreneurial Heartset, Mindset, and Handset
Abstract
On the assumption that raising levels of self-confidence and value expectations for individuals, as definers of the microsystem, constitutes a fundamental starting point for extended development at higher systemic levels; value-centred development of individuals will, in turn, require from them deeper levels of knowledge both about themselves and about the larger system, with the ability to relate on a multi-dimensional level with everything around them. Therefore, a change in an individual’s attitude towards transforming different systemic levels might lead to bridging the decay within systemic development. The SHAPE ecosystem strategy for youth entrepreneurs introduces youths’ internal domains as the cornerstone and starting point of creating an entrepreneurial ecosystem, referred to as the SHAPE YES Network (youth entrepreneur support network). It starts by maturing a relationship with oneself through fostering an entrepreneurial heartset, mindset, and handset. In other words, the entrepreneurial heart, head, and hand—the Triple H of Entrepreneurship.
Thea van der Westhuizen
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Open Access

Chapter 3. Youth Entrepreneur Ecosystem
Abstract
Chapter 2 established that the mind uses various brain processes when thinking, feeling, and choosing responses to life experiences. Youth entrepreneurs gain said life experiences through being and interacting within ecosystems. This chapter, therefore, proposes the establishment of an ecosystem to promote youth entrepreneurship. This proposed theoretical ecosystem model has been practically created and applied to youth entrepreneurs as a means to test their entrepreneurial mindset and discover the enablers and barriers that youth entrepreneurs come into contact within relation to their ecosystems.
Thea van der Westhuizen
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The SHAPE Lab: Tools for Enabling Youth Entrepreneurship

Frontmatter

Open Access

Chapter 4. Toolkit—Tools to Shift Hope and Activate Potential Entrepreneurship
Abstract
This Chapter provides practical tools and examples that youth entrepreneurs can apply to boost their entrepreneurial heartset, mindset, and handset and help bring their entrepreneurial dreams to life. It shares the entrepreneurial dream and outlines entrepreneurship as a career.
Thea van der Westhuizen
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Open Access

Chapter 5. Toolkit—Enabling Tools for Entrepreneurship in South Africa
Abstract
Entrepreneurship is an increasingly important factor in the well-being of individuals and society. Entrepreneurship is a way to tackle head-on the constantly changing business environment of the twenty-first century: building sustainable development, supporting the economic growth of countries, creating new job opportunities for young graduates, and promoting societal well-being in general. Entrepreneurship and business creation are increasingly important alternatives in many countries for young people facing a labour market with double-digit unemployment rates. Supporting the future of business in developing countries requires sustainable businesses that are innovation driven. One way to do this is through co-sensing. Co-sensing entails observing—Observe! Observe! Connect with different people and different places to get a sense of the overall ecosystem and discover mutual opportunities for business development. ‘Co-sensing’ is about connecting with people and ideas to learn more about how things work. This chapter looks at building a business model that will show us what our business could be and do. In doing this, we will look at where opportunities could be located.
Thea van der Westhuizen
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Open Access

Chapter 6. Toolkit—Tools to Assist in Making the Move into Entrepreneurship
Abstract
Continuing with the co-sensing idea of ‘connecting with people and ideas to learn more about how things work’, entrepreneurs need to act quickly and continuously. But first, as entrepreneurs, we need to know what we are going to do, what to start with, and what to do next. We need to plan our priorities. Although a lengthy business plan does not guarantee that the business will succeed, it is important to have a clear outline of its vision and action steps. This is where it helps to create a business model canvas. This chapter describes aspects relating to the SHAPE Four-Quadrant Business Model Canvas and shows how we can put our ideas into entrepreneurial action.
Thea van der Westhuizen
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Open Access

Chapter 7. Toolkit—New Customers and Product Development
Abstract
This chapter gets down to the nitty–gritty of what we are going to do: How we are going to develop a way of adding value and creating a product or service that is useful and sustainable. The key issue in the chapter is to be truly creative. The chapter discusses innovation and how our unique business offering is going to make money. So, we need to think about market research and the difference between marketing and sales. The chapter also discusses three ways to get into the market: business tendering, starting a business with no products (‘drop-shipping’), and starting a business with no money. To start a business, we sell a product to a customer. The SHAPE Lean Model highlights the importance of working out what people want; we then sell it to them and build an organisation that can continue doing this.
Thea van der Westhuizen
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Open Access

Chapter 8. Toolkit—Tools to Develop Core Business, Growth, and Sustainability
Abstract
‘Co-evolving’ brings with it the idea of growing our business with others to be relevant to an expanding world. If our business idea is not relevant, it is unsustainable. It is like the seed thrown on stony ground; it will fail. All businesses need resources to feed on to thrive. In economic terms, these are sometimes called the ‘factors of production’: land, labour, capital, and entrepreneurship. Labour refers to what we today call human resources, and capital is the money or financing required to keep the business afloat, pay suppliers and employees, and reinvest in the business so that it can grow and prosper for its owners and shareholders. Our last resource, entrepreneurship, is us, the people with the drive, attitude, and innovation to start and run a successful business. The third quadrant of the SHAPE Business Model Canvas is a tool to help entrepreneurs to think about their business’s resources and operational needs.
Thea van der Westhuizen
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Journaling of the Author on Working as a Youth Entrepreneur: Self-Reflections Pre-, During & Post-SHAPE

Frontmatter

Open Access

Chapter 9. En Route: A Self-Reflective Lens as a Case Study
Abstract
In keeping with the stated paradigm for this research, namely, that the practitioner-researcher and the participants learn jointly from their past and current experiences, I provide the following autobiographical case study, in which I reflect on the experiences in my own life (entrepreneurial experiences in particular) that I believe qualified me to lead the SHAPE systemic action learning and action research (SALAR) project.
Thea van der Westhuizen
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Backmatter
PDF
Metadaten
Titel
Practical Tools for Youth Entrepreneurs
verfasst von
Thea van der Westhuizen
Copyright-Jahr
2024
Electronic ISBN
978-3-031-44362-6
Print ISBN
978-3-031-44361-9
DOI
https://doi.org/10.1007/978-3-031-44362-6

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