Product innovation and public involvement

Information and communication are the buzz-words of our time. Sometimes it seems as if communication is the answer to any problem, and the lack of it might as well be the source of all evil. Against this background, the statement that communication is vital to the success of product innovation may be self-evident and boring. Nevertheless, this chapter takes as a starting-point that it is worth the effort to explore the links between sustainable development, product innovation and communication. It presents a new angle to these issues, because both communication and product innovation are defined within the broader philosophy of Responsible Care.