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2020 | OriginalPaper | Buchkapitel

Product Innovation Determinants and Export Performance in French and Ukrainian SMEs

verfasst von : Oksana Kantaruk Pierre

Erschienen in: Marketing Opportunities and Challenges in a Changing Global Marketplace

Verlag: Springer International Publishing

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Abstract

Based on an exploration of the innovation practices in 20 French and Ukrainian exporting SMEs, our research highlights the role played by collaborative innovation and the domestic institutional environment in product innovation. Our research is based on the conceptual foundations of resource dependence theory (RTD) and the institutional profile approach. On the one hand, the collaborative practices mobilized (outside-in innovation and joint innovation) by the exporting SMEs aim to fill gaps in internal resources in order to propose new products or improve existing ones. On the other hand, the regulatory, normative, and cognitive dimensions of the domestic institutional environment guide the behavior of the exporters in terms of the development of innovative and exporting.

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Titel: Product Innovation Determinants and Export Performance in French and Ukrainian SMEs
verfasst von: Oksana Kantaruk Pierre
Verlag: Springer International Publishing
Buch: Marketing Opportunities and Challenges in a Changing Global Marketplace
Print ISBN: 978-3-030-39164-5

Electronic ISBN: 978-3-030-39165-2

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-39165-2_21