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Erschienen in:

2018 | OriginalPaper | Buchkapitel

Reinforcement Sensitivity and Engagement in Proactive Recommendations: Experimental Evidence

verfasst von : Laurens Rook, Adem Sabic, Markus Zanker

Erschienen in: Information Systems and Neuroscience

Verlag: Springer International Publishing

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Abstract

We drew on revised Reinforcement Sensitivity Theory to claim that users with an anxiety-related behavioral inhibition would experience proactively delivered recommendations as potential threats. Such users would display higher user engagement especially when they were interrupted by inaccurate (vs. accurate) recommendations, because they ruminate about them. This prediction was tested and confirmed in a controlled experiment that exposed participants to proactive recommendations on their smartphone. Results highlight the need to gain more knowledge on the neural correlates of anxiety, and to apply such insights to human–computer interaction design for recommender systems.

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Vorheriges Kapitel The Psychophysiological Effect of a Vibro-Kinetic Movie Experience: The Case of the D-BOX Movie Seat

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Titel: Reinforcement Sensitivity and Engagement in Proactive Recommendations: Experimental Evidence
verfasst von: Laurens Rook
Adem Sabic
Markus Zanker
Verlag: Springer International Publishing
Buch: Information Systems and Neuroscience
Print ISBN: 978-3-319-67430-8

Electronic ISBN: 978-3-319-67431-5

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-67431-5_2

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