Relationship Between Economy and Sports in Society

This article investigates the interaction of the economy and sports. The authors analyze needs and interests, as well as the penetration of market forces in the field of sports, identifying positive changes in the sports life of the country. At its core, business and sports have similarities. There is competition between individuals and groups, which is the basis of business competition. This is also observed in sports. The motivation for activities in both areas is the desire of participants to win, to prove to everyone, not only to themselves, their importance, and to gain respect. The research material was obtained based on the study of special literature sources. The research purpose is to identify the main patterns of interaction between the economy and sports in modern society. The authors used theoretical analysis and generalization of special scientific literature on the topic. The conducted research allows us to conclude: the economy and sport are linked: the development of the sports sector has a positive impact on the economy, not only in the production of sports goods, but also on the economy as a whole, providing more workers, due to the fact that involvement in sports increases the quality of life.