2020 | OriginalPaper | Buchkapitel
Relevance of Influencers for Brand Management
verfasst von : Julia Sinnig
Erschienen in: The Role of Origin of Fame in Influencer Branding
Verlag: Springer Fachmedien Wiesbaden
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
The emergence of social media had a permanent and irreversible impact on consumer behavior. For many consumers, social media are essential tools for seeking information and guidance to navigate their everyday lives. Especially for younger generations, social media have surpassed classical media outlets such as TV or radio as preferred source for media and news consumption.