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Erschienen in:
2018 | OriginalPaper | Buchkapitel
14. Research on Evaluation Index System of Enterprise Brand Competitiveness: Taking Liquor Industry as an Example
verfasst von : Yan Fan, Lizhong Tong
Erschienen in: Recent Developments in Data Science and Business Analytics
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Abstract
With the increasingly fierce market competition, the competition among enterprises has risen to brand competition. The brand competitiveness is essentially a different advantage beyond the competitors, which enable the enterprises to gain a sustainable competitiveness advantage and a stable development. So, in this paper, building a scientific and reasonable evaluation index system of brand competitiveness for enterprises, taking the liquor industry as an example, which helps to make a scientific and accurate evaluation for the enterprise brand competitiveness and provide a decision-making basis for building brand and enhancing the brand competitiveness for the enterprise.