Research on the Correspondence Between Designer End Expressions of Product Semantics with the Cognition of User End

For ICT product, the importance of the functional property of a product speaks for itself. However, as an important method of defining the product differentiation, the influence of product appearance on that whether the product property can be perceived correctly. As the engineer of human-computer cooperative relationship in product location, if the product appearance can’t provide service for the macro planning and strategy made by an enterprise to the company, it will brings negative effect on the healthy development of the product system. The paper tries to provide a method to help enterprises to evaluate the appearance design scheme before putting the product into production to check the matching degree with the product planning. Then the product appearance design will conform to the product strategy of an enterprise. The evaluation method uses physical projection method to obtain the user cognitive image data about product appearance from the user end. Then using the Correspondent Analysis method, the perpetual method shows analysis result. Finally, according to the overall analysis of product system, it forms the evaluation of the new product appearance. The research shows that there are defects in the company’s product system planning. And these mainly are similar perceptual location, without characteristics, inconsistency of user end cognition of appearance result with the designed definition, hard to attract the consumers’ and users’ interests.