Results

The aim of this chapter is to present the findings and analyses of the primary data collection process. Chapters 2 and 3 outlined the research design covering the methods and approaches applied at each research stage. Issues of item development, operationalization and survey design and data analysis techniques were explained and justified. This chapter is based on the methods and procedures formulated in chapter 3 and it presents the results of each research step. The last research phase involved three surveys. This chapter presents the analysis results of these surveys following the specific research questions and hypotheses. The presented findings related to the research questions, the existing research literature and its implications for managerial practice are discussed in chapter 5.