RheijnLand.Xperiences – A Storytelling Framework for Cross-Museum Experiences

In the Rhine-Waal region of Germany and the Netherlands eight, museums would like to engage adolescents and youngsters in museum visits. Using digital media, visitors should be warmed up, thrilled and get involved in storytelling deeply connected to these museums. Therefore, the project partners of RheijnLand.Xperiences (RLX) are developing a framework and several implementations that allow employing storylines for cross-organizational museum experiences. The key aspect of innovation is the creation of a “continuation network” of partner locations, where the visit to one location leads to the desire to continue the experience at a next location of the network. Therefore, it is mandatory to have junctures between the museums in order to facilitate the continuation. Apart from storytelling methods, several other concepts are being examined, such as “hyperportals”, “culture caching”, using good practices like persuasive technology and theoretic notions like “blended experience”, and “mixed reality”. In order to achieve that goal, RLX makes heavily use of innovation and user centered development methods, such as design thinking, idea generation, co-creation, early prototypes, aiming at setting exemplary methodological steps.