Role of Integrated Information Systems for Modern Organizations

The article is devoted to the study of the role of integrated information systems in an unstable external environment characterized by negative development trends in modern conditions. The analysis of the situation on the information technology market allowed us to identify the main advantages of integration of such systems in the organization’s activities, and predict the effect of their implementation. Special attention is paid to the issue of forming relationships with customers, the use of analytics tools that provide an assessment of the quality of work for departments responsible for customer relations, the effectiveness of sales tactics, communication with customers through various channels. An algorithm for implementing integrated information systems is proposed, taking into account specific features of implementing the system in the organization’s activities from the initial stage, and an algorithm for embedding it into an existing system in the organization is also considered. Recommendations have been developed for the implementation of integrated information systems aimed at improving the competitiveness of organizations in modern conditions, allowing them to respond flexibly to changes in the conditions of limited use of labor resources.