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Erschienen in:
2019 | OriginalPaper | Buchkapitel
10. San Francisco as a Brand
verfasst von : Arthur Asa Berger
Erschienen in: Brands and Cultural Analysis
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Abstract
This discussion of San Francisco as a brand is based on the fact that cities compete with one another to attract tourists, because of the financial benefits that tourism brings to a city. This chapter discusses a book, The Tourist, which contains information, in different chapters, about many of the different things tourists can do when they visit San Francisco. The chapter offers statistics on tourism in San Francisco and points out that a third of the tourists who come to the city are attending conferences of one kind or another. It concludes with a discussion of the Golden Gate Bridge and its cultural resonance and significance.