Ausgabe Sonderheft 5/2014
Inhalt (5 Artikel)
Customers’ Price Fairness Perception
The Effect of Glucose Consumption on Customers’ Price Fairness Perception
Marc Linzmajer, Mirja Hubert, Tim Eberhardt, Thomas M. Fojcik, Peter Kenning
Identity, Trust, and Cooperation
Who Shall I Trust? Trust As a Mediator between Identity Salience and Cooperative Behavior
Lena K. Opitz, Michael Kosfeld, Rolf van Dick
Neuroeconomics
How Insights From Neuroeconomics Can Inform Organizational Research: The Case of Prosocial Organizational Behavior
Stefan Volk, William J. Becker
Book Review
Neuroeconomics: New Theories of Consumption, Marketing and Emotional Behavior in Economics
René Riedl