Selling and Building Linked Data: Drive Value and Gain Momentum

Data inside enterprises is exploding. Routinely key decision makers state, “one of the most valuable assets of our organization is actionable information.” Paradoxically, it is often challenging to gather the necessary metrics to build a business case to justify a Linked Data initiative for improved data quality in the face of the well-documented shortcomings of traditional enterprise approaches to data management. Internet standards have matured considerably in the last decade. The number of linked data sets is growing daily and already exceeds well in excess of ten thousand data sets, over 400 of which are published via the US Government at gov as of April 2010. Many of these linked data sets are high quality. Best practices for linking data within the enterprise are increasingly being published in articles, blogs and technical books. One of the pioneering linked enterprise data projects was undertaken by a Fortune 500 company in the early 2000 timeframe. The lessons learned about how to navigate the management and organizational dynamics are relevant today. This chapter outlines the successful strategies for a linked enterprise data initiative, including a consistent metadata management strategy across lines of business, definition and documentation of data ownership and the value of cross-functional teams in the definition, development and deployment of the project.