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While there is a rapid growth in the number of researchers and practitioners joining the service science community, this community has not yet settled on precise answers to two fundamental questions: “What is service?” and “Where is the science (in service science)?” This chapter examines possible answers to these two fundamental questions from multiple disciplinary perspectives, and proposes the Abstract Entity-Interaction-Outcome Universals (AEIOU) theory to frame the science of service systems.
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