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2020 | OriginalPaper | Buchkapitel
11. Slide: The Moat
Why is it hard for other startups to do what you’re doing?
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Abstract
Of course, you have personal reasons for wanting to start a particular company. Usually, that is because you have a connection to the problem or the market. If your company has a “superpower”—something that makes you extraordinarily well qualified to start the company—consider dedicating some time to telling that part of the story.