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2020 | OriginalPaper | Buchkapitel

13. Smart Cities and Marketing: The Female-Relational-Orientation

verfasst von : Carl H. D. Steinmetz

Erschienen in: Digital and Social Media Marketing

Verlag: Springer International Publishing

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Abstract

This chapter introduces the female-relational-perspective as the missing link in the Internet of the Things in smart cities because humans are organized when they use the Internet of the Things. Humans are privately organized in single, nuclear, and extended families, at work in teams and in public transport as streams of people going in and out of the neighborhood. Secondly, this chapter introduces the concept of superdiversity and its consequences for smart cities. In particular attention is paid to cultural bias and all-inclusive multiculturalism in smart cities. This chapter also proposes new vignettes for marketing in smart cities in which the female-relational-perspective, superdiversity, noncultural bias, all-inclusive multiculturalism and Internet of the Things are combined.

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Vorheriges Kapitel Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing

Nächstes Kapitel Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety

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Titel: Smart Cities and Marketing: The Female-Relational-Orientation
verfasst von: Carl H. D. Steinmetz
Verlag: Springer International Publishing
Buch: Digital and Social Media Marketing
Print ISBN: 978-3-030-24373-9

Electronic ISBN: 978-3-030-24374-6

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-24374-6_13

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