Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
A MRI View of Brain Tumor Outcome Prediction Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love

verfasst von : Abdullah Al-Haddad

Erschienen in: Creative Business and Social Innovations for a Sustainable Future

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

The emotional relationship between consumers and brands has emerged as a new field of branding. The main purpose of this study is to develop a brand love model. In addition, the interrelationships of social identification, customer satisfaction and brand image in building brand love are investigated empirically. Data were collected using a survey method and the sample was 236 mobile phone users. The model is tested by structural equations modeling (SEM). The results revealed that social identification, brand image and customer satisfaction are considered as a determinants of brand love. Moreover the finding provides a model which we can follow to build brand love. It will contribute to the scientific production in the area of brand Management.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Smart Art for Smart Cities
Nächstes Kapitel State Responsibility in Combating Dangerous Climate Change: The Critical Role of Domestic and International Justice
Anhänge
Nur mit Berechtigung zugänglich
Literatur
1.
Rubin, Z.: Liking and Loving: An Invitation to Social Psychology. Holt, Rinehart &Winston, New York, NY.1 (1973)
2.
Sternberg, R.J.: A triangular theory of love. Psychol. Rev. 93(2), 119–135 (1986)CrossRef
3.
Doyle, P.: Shareholder-value-based brand strategies. J. Brand Manag. 9(1), 20–30 (2001)CrossRef
4.
Fournier, S.: Consumers and their brands: developing relationship theory in consumer research. J. Consum. Res. 24(4), 343–373 (1998)CrossRef
5.
Carroll, B.A., Ahuvia, A.: Some antecedents and outcomes of brand love. Mark. Lett. 17(2), 79–89 (2006)CrossRef
6.
Albert, N., Merunka, D., Valette-Florence, P.: When consumers love their brands: exploring the concept and its dimensions. J. Bus. Res. 61(10), 1062–1075 (2007)CrossRef
7.
Batra, R., Ahuvia, A., Bagozzi, R.P.: Brand love. J. Mark. 76(2), 1–16 (2012)CrossRef
8.
Ismail, A.R., Spinelli, G.: Effects of brand love, personality and image on word of mouth: the case of fashion brands among young consumers. J. Fash. Mark. Manag. 16(4), 386–398 (2012)CrossRef
9.
Karjaluoto, H., Munnukka, J., Kiuru, K.: Brand love and positive word of mouth: the moderating effects of experience and price. J. Prod. Brand Manag. 25(6), 527–537 (2016)CrossRef
10.
Tajfel, H.: Differentiation Between Social Groups, vol. 2. Academic Press, London (1978)
11.
Tajfel, H., Turner, J.C.: The social identity theory of intergroup behavior. In: Worchel, S., Austin, W.G. (eds.) Psychology of Intergroup Relations, pp. 6–24. Nelson-Hall, Chicago (1985)
12.
Mael, F., Ashforth, B.E.: Alumni and their alma mater: a partial test of the reformulated model of organizational identification. J. Organ. Behav. 13, 103–123 (1992)CrossRef
13.
Ahuvia, A.C.: Beyond the extended self: loved objects and consumers’ identity narratives. J. Consum. Res. 32(1), 171–184 (2005)CrossRef
14.
Vernuccio, M., Pagani, M., Barbarossa, C., Pastore, A.: Antecedents of brand love in online network based communities. A social identity perspective. J. Prod. Brand Manag. 24(7), 706–719 (2015)CrossRef
15.
Keller, K.L.: Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, New Jersey (1998)
16.
Mao, J.: Customer brand loyalty. Int. J. Bus. Manag. 5(7), 213–217 (2010)
17.
Aaker, D.A.: Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, New York (1991)
18.
Campbell, K.: Researching brands. In: Chang, H.H., Liu, Y.M.: The impact of brand equity on brand preference and purchase intentions in the service industries. Serv. Ind. J. 29(12), 1687–1706 (1993, 2009)
19.
Kotler, P., Armstrong: Principles of Marketing, 7th edn. Prentice Hall, New Jersey (2004)
20.
Dobni, D., Zinkhan, G.M.: In search of brand image: a foundation analysis. In: Goldberg, M.E., Gorn, G., Pollay, R.W. (eds.) Advances in Consumer Research, vol. 17, pp. 110–118. Association of Consumer Research, New Orleans, LA (1990)
21.
Dib, H., Al-Msallam, S.: The effects of the determinants of customer satisfaction on brand loyalty. J. Res. Bus. Manag. 3(3), 01–12 (2015)
22.
Morgan, M.J., Attaway, J.A., Griffin, M.: The role of product/service experience in the satisfaction formation process: a test of moderation. J. Consum. Satisf. Dissatisf. Complain. Behav. 9, 104–114 (1996)
23.
Erevelles, S., Leavitt, C.: A comparison of current models of consumer satisfaction/dissatisfaction. J. Consum. Satisf. Dissatisf. Complain. Behav. 5, 104–114 (1992)
24.
Kotler, P., Clarke, R.N.: Marketing for Health Care Organizations. Prentice-Hall, Englewood Cliffs, NJ (1987)
25.
Oliver, R.L.: Satisfaction: A Behavioural Perspective on the Consumer. Irwin/McGraw Hill, New York, NY (1997)
26.
Reichheld, F.F.: The Loyalty Effect. Harvard Business School Press, Boston, MA (1996)
27.
Bhattacharya, C.B., Rao, H., Glynn, M.A.: Understanding the bond of identification: an investigating of its correlates among art museum members. J. Mark. 59, 46–57 (1995)CrossRef
28.
Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J., Bryant, B.E.: The American customer satisfaction index: nature, purpose and findings. J. Mark. 60, 7–18 (1996)CrossRef
29.
Chen, C., Tseng, W.: Exploring Customer based Airline Brand Equity: Evidence from Taiwan, pp. 24–34. National Science Council (NSC), Taiwan (2010)
30.
Malhotra, N.K.: Marketing Research: An Applied Orientation, 6th edn. Prentice Hall (2010)
31.
Bagozzi, R., Yi, Y.: On the evaluation of structural equation models. J. Acad. Mark. Sci. 16(1), 74–94 (1988)CrossRef
32.
Hair, J.R.J.F., Ringle, C.M., Sarstedt, M.: PLS-SEM: indeed a silver bullet. J. Mark. Theory Pract. 19(2), 139–151 (2011)CrossRef
33.
Fornell, C., Larcker, D.: Evaluating structural equation models with unobservable variables and measurement error. J. Mark. Res. 18(1), 39–50 (1981)CrossRef
34.
Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E.: Multivariate Data Analysis. Vectors, 7th edn. Pearson Prentice Hall (2010)
35.
Carmines, E.G., McIver, J.P.: Analyzing models with unobserved variables. In: Steffel, R.V., Ellis, R.S. (eds). Structural and Social Bond of Commitment in Inter-Firm Relationships. J. Appl. Bus. Econ. 10(1), 1–18 (1981, 2009)
36.
Browne, M.W., Cudeck, R.: Alternative ways of assessing model fit. In: Byrne, Barbara, M. (eds.) Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming, 2nd edn (1993)
37.
Goubert, L., Crombez, G., Damme, S., Vlaeyen, W.S., Bijttebier, P., Roelofs, J.: Confirmatory factor analysis of the tampa Scale for Kinesiophobia. Clin. J. Pain 20(2), 103–110 (2004)CrossRef
38.
Hu, L.-T., Bentler, P.: Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Struct. Equ. Model. 6, 1–55 (1999)CrossRef
Metadaten
Titel
Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love
verfasst von
Abdullah Al-Haddad
Copyright-Jahr
2019
Buch
Creative Business and Social Innovations for a Sustainable Future

Print ISBN: 978-3-030-01661-6

Electronic ISBN: 978-3-030-01662-3

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-01662-3_28