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2017 | Buch

Introduction Kapitel lesen Erstes Kapitel lesen

Social Media for Knowledge Sharing in Automotive Repair

verfasst von: Patric Finkbeiner

Verlag: Springer International Publishing

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Introduction
Patric Finkbeiner
Chapter 2. Industry Background
Abstract
This chapter aims to draw the picture of the automotive repair business in Germany in order to show the use cases and the requirements this work is based on.
Patric Finkbeiner
Chapter 3. Literature Review
Abstract
This chapter provides insights into the theoretical and academic background of the research. Here, the terms essential for this thesis will be discussed and defined. One of these essential terms is social media. Social media are defined as the foundation for the research in terms of tools that can enable knowledge sharing. The second essential term for this research is knowledge sharing. Knowledge-sharing behaviour is a key activity targeted by this research and is understood as acceptance behaviour within social media. Additionally, a short summary of the literature regarding knowledge management for understanding the concept of knowledge is provided.
Patric Finkbeiner
Chapter 4. Research Approach
Abstract
This underlying chapter discusses, explains, and justifies the decisions regarding the research design. Above all, this chapter aims to provide a clear picture of the structure and order of steps undertaken to present the causal linkages of research questions and specific decisions of the applied methods.
Patric Finkbeiner
Chapter 5. Qualitative Research: Participant Observation
Abstract
The first phase of this ESD consists of the qualitative methods for gathering data.
Patric Finkbeiner
Chapter 6. Qualitative Research: Semi-structured Expert Interview
Abstract
In Chap. 5, the motivational factors were ranked according to the relevance observed (Table 5.​6). In the second phase of this qualitative methodology, the researcher begins with the explanation of different interview types and the justification for choosing semi-structured expert interviews for testing or adding to the factors obtained by PO.
Patric Finkbeiner
Chapter 7. Quantitative Research Approach
Abstract
The hypotheses for the quantitative study that forms the second phase of the research have been developed based on the qualitative expert interviews and the PO.
Patric Finkbeiner
Chapter 8. Conclusion
Abstract
As Chaps. 6 and 7 show the path followed to identify the predictors of social media acceptance of automotive repair community in Germany, this chapter gathers and consolidates these previous findings. Based on the latter, the conceptual model of social media acceptance is rationalized and justified.
Patric Finkbeiner
Chapter 9. Discussion
Abstract
This final chapter is dedicated to the discussion of the results presented in the foregone conclusion chapter.
Patric Finkbeiner
Backmatter
Metadaten
Titel
Social Media for Knowledge Sharing in Automotive Repair
verfasst von
Patric Finkbeiner
Copyright-Jahr
2017
Electronic ISBN
978-3-319-48544-7
Print ISBN
978-3-319-48543-0
DOI
https://doi.org/10.1007/978-3-319-48544-7

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