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2019 | OriginalPaper | Buchkapitel

Social Media Teams of Hospitals as Mediators in Digital Health Ecosystems

verfasst von : Michael Beier, Sebastian Früh

Erschienen in: Collaborative Innovation Networks

Verlag: Springer International Publishing

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Abstract

In this paper, we elaborate relevant theoretical and empirical foundations from the literature and prepare a conceptual framework on how social media teams of hospitals can act as mediators of various parties in their digital health ecosystem. Furthermore, we present our analytical approach as well as preliminary findings from our ongoing research. The paper is a research in progress from the second phase of a project on strategic use of social media in hospitals, which started in April 2018. Its regional focus is on Austria, Germany, and Switzerland, where we conduct empirical studies on the research questions.

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Titel: Social Media Teams of Hospitals as Mediators in Digital Health Ecosystems
verfasst von: Michael Beier
Sebastian Früh
Verlag: Springer International Publishing
Buch: Collaborative Innovation Networks
Print ISBN: 978-3-030-17237-4

Electronic ISBN: 978-3-030-17238-1

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-17238-1_6

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