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Erschienen in:
Social Media and Local Governments: An Overview Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

17. Social Media Use in Crisis Communication Management: An Opportunity for Local Communities?

verfasst von : Rocio Zamora Medina, Jose Carlos Losada Diaz

Erschienen in: Social Media and Local Governments

Verlag: Springer International Publishing

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Abstract

Social media has changed the way public administrations face their strategic communications, to the point that social media networks are considered even more effective tools for managing a risk or a crisis than traditional media. This chapter reflects on the opportunity Twitter presents for local governments facing critical scenarios, according to the main principles of the theory of Crisis Communication Management. A qualitative analysis from this perspective of how the Madrid city government faced the Madrid Arena tragedy lets us learn from the city government’s main mistakes, allowing us to think about the opportunity that social media presents local communities.

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Vorheriges Kapitel Branding Cities in the Age of Social Media: A Comparative Assessment of Local Government Performance
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Metadaten
Titel
Social Media Use in Crisis Communication Management: An Opportunity for Local Communities?
verfasst von
Rocio Zamora Medina
Jose Carlos Losada Diaz
Copyright-Jahr
2016
Buch
Social Media and Local Governments

Print ISBN: 978-3-319-17721-2

Electronic ISBN: 978-3-319-17722-9

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-17722-9_17