2015 | OriginalPaper | Buchkapitel
Social Media
verfasst von : Ian Chaston
Erschienen in: Internet Marketing and Big Data Exploitation
Verlag: Palgrave Macmillan UK
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
One of the earliest online social media applications was dating sites, which offered a new way for individuals to make contact with potential partners. The arrival of Web 2.0 acted as a catalyst for an increase in the number and types of social media platforms which can be divided into four types; namely (i) social networks, (ii) blogs, (iii) microblogs and (iv) Really Simple Syndication (RSS). The latter is less well-known than other social media. This platform filters information from numerous websites and alerts members to information in which they have registered a specific interest. RSS technology protects users from being overwhelmed by data because the software delivers an update on a regularly timed basis.