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2016 | OriginalPaper | Buchkapitel

Software Product Innovation Through Startup Experimentation in Large Companies

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Abstract

Startups are king of innovation. Their innovative products not only have changed our lives today but also put long-established players under pressure. Corporate management is now looking for ways to innovate like startup. Along with it, awareness and use of the Lean start-up method has grown rapidly amongst the software startup community and large companies in recent years. However, how large companies could benefit from this method is still not fully understood. To shed a light on this issue, we conducted a multiple case study with 5 internal startups from different large companies.

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Metadaten
Titel
Software Product Innovation Through Startup Experimentation in Large Companies
verfasst von
Henry Edison
Copyright-Jahr
2016
DOI
https://doi.org/10.1007/978-3-319-49094-6_65