Mobility as a Service—Stakeholders’ Challenges and Potential Implications

The transport sector is going through major changes. Global challenges and megatrends such as climate change, urbanization, safety and security concerns, and servitization are driving transport system developments towards sustainability and user-centricity. Over the past few years, Mobility as a Service (MaaS) has become a common term for the idea of providing the end user a one-stop shop for discovering, accessing and paying for a wide variety of transport options with varying pricing models. While multimodal information and local ticketing integrations are common, scalable comprehensive solutions are still lacking. This paper identifies key challenges for different stakeholders and their potential implications on the way towards integrated and inclusive sustainable servitization of mobility.