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Erschienen in:
2010 | OriginalPaper | Buchkapitel
Storytelling as a Management Tool
verfasst von : Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette
Erschienen in: Storytelling
Verlag: Springer Berlin Heidelberg
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The stories we share with others are the building blocks of any human relationship. Stories place our shared experiences in words and images. They help shape our perception of “who we are” and “what we stand for”. Likewise, stories are told and flow through all companies. By analysing and interpreting these stories we can uncover the organisations’ values, making storytelling an important tool in the internal branding process. Likewise, through these stories, employees come to understand themselves and the company brand. And in turn, these stories help employees understand the reasoning behind the company’s values and guide them towards actually living those brand values in day-to-day operations.