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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Strategic Market Planning in Hospitals: Results of a Nationwide Survey
verfasst von : W. Benoy Joseph, Ronald Zallocco, Paul Markovic
Erschienen in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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U.S. hospitals are still in the developmental stages of adopting modern strategic market planning concepts and tools. However, results show a growing awareness of planning models, and a high sensitivity to market- and patient-oriented criteria in evaluating hospital or program performance. A general finding is the lack of formalized planning that systematically involves middle managers in the hospital: There is a strong tendency to centralize planning functions at the administrator’s level. The relationship between hospital bed size and planning practices are also reported in this paper.