Strategies for Business Networking

As the networking scenarios in Chapter 3 revealed, Business Networking provides a strategic concept enabling new and/or more efficient processes to be introduced by extending the application of IT to relationships a company has with its partners. A broad variety of strategies are under discussion, such as outsourcing, virtual organizing, electronic commerce or supply chain management. Apart from clarifying the value added of each conceptual approach, differentiation of strategies helps in deciding how strategic goals, such as strengthening an existing market position, can be achieved.