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2020 | OriginalPaper | Buchkapitel

13. Strategies for Mobile Commerce

verfasst von : Tawfik Jelassi, Francisco J. Martínez-López

Erschienen in: Strategies for e-Business

Verlag: Springer International Publishing

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After completing this chapter, you should be able to:

Understand the definition and elements of a mobile commerce strategy
Describe factors influencing mobile commerce adoption
Describe the value of mobile commerce for businesses and consumers
Understand the strategic aspects of mobile payment
Describe the variety of mobile commerce apps and tools
Realize key challenges that mobile commerce are facing

…

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Vorheriges Kapitel Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce

Nächstes Kapitel Strategies for Social Commerce

For more details see Harty (2016).

Referring to the mobile’s status quo, please see Martin (2017).

The discussion on elements of a mobile commerce strategy is adapted from Gopikanth (2015).

Source: Adhami (2013).

For more detailed information, see HAL90210 (2016).

This section is adapted from Nikou and Mezei (2013).

Facebook’s 2016 financial results can be accessed at Facebook (2017).

This section is based on Larivière et al. (2013).

The source of the statement can be seen at: Auger (2016).

Unless specifically noted, the data source of the discussion below is taken from: Global and China Mobile Payment Industry Report, 2017-2021, Reportlinker, January 2018. Retrieved from 7 https://www.reportlinker.com/p04627129/Global-and-China-Mobile-Payment-Industry-Report.html/.

Source: McNair (2018).

The data source of this discussion is Tang (2018).

More detailed information can be seen at PYMNTS (2018).

More detailed information can be seen at Molina (2018).

This subsection is adapted from Taylor (2016).

This subsection is adapted from Yang et al. (2015).

The classification of m-payments by different settings is based on Pinola (2017).

This section is adapted from Pinola (2017).

More information can be seen at: “Huawei Teams with UnionPay International to oll out Huawei Pay Worldwide”, Huawei, 27 January 2018. Retrieved from 7 https://www.huawei.com/en/press-events/news/2018/1/UnionPay-Huawei-Pay-Roll-Out-Worldwide/.

The number of daily active users of these social platforms can be found at: “Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)”, Statista, 2019. Retrieved from 7 https://www.statista.com/.

This section is adapted from: Zhao and Balagué (2015).

This section is adapted from Lister (2018).

Source: Cao and Sweeney (2018).

Regarding the demographics of Instagram, see da Cunha (2019).

Source: Chong et al. (2012).

Source: Siau and Shen (2003).

Source: Condos et al. (2002).

Source: Gerber (2016).

The discussion on the importance of conversion rate is adapted from Chaffey (2019).

Adhami, M. (2013). Using neuromarketing to discover how we really feel about apps. International Journal of Mobile Marketing, 8(1), 95–103.

Auger, A. (2016, August). Pokemon Go: Mobile gaming a boon for local retail? BNP Paribas. Retrieved from https://atelier.bnpparibas/en/retail/article/pokemon-go-mobile-gaming-boon-local-retail/.

Cao, J., & Sweeney, S. (2018, January 12). Facebook’s ad business may power through news feed change. Bloomberg.

Chaffey, D. (2018, January 30). Ecommerce conversion rates. Smart Insights.

Chaffey, D. (2019, February 19). E-commerce conversion rates—how do yours compare? Smart Insights. Available at https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/.

Chong, A. Y. L., Chan, F. T., & Ooi, K. B. (2012). Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between China and Malaysia. Decision Support Systems, 53(1), 34–43.CrossRef

Condos, C., et al. (2002). Ten usability principles for the development of effective WAP and m-commerce services. ASLIB Proceedings, 54(6), 345–355.CrossRef

da Cunha, M. (2019, March 22). 11 Instagram marketing tips for brands in 2019. Wordstream. Retrieved from https://www.wordstream.com/blog/ws/2015/01/06/instagram-marketing/.

Facebook. (2017, February 1). Facebook reports fourth quarter and full year 2016 results. Facebook. Retrieved from https://investor.fb.com/investor-news/press-release-details/2017/facebook-Reports-Fourth-Quarter-and-Full-Year-2016-Results/default.aspx/.

Gerber, S. (2016, May 26). The eight most overlooked mobile app usability issues (and how to fix them). Mashable.

Gopikanth, V. (2015, January 14). Elements of a successful mobile strategy. Digital Reimagination.

HAL90210. (2016, November 10). Facebook makes 13 attempts to clone Snapchat. Lucky for some? The Guardian. Retrieved from https://www.theguardian.com/technology/2016/nov/10/facebook-clone-snapchat-whatsapp/.

Harty, D. (2016, July 25). Smartphones overtake computers as top e-commerce traffic source. Bloomberg. Retrieved from https://www.bloomberg.com/news/articles/2016-07-25/smartphones-overtake-computers-as-top-e-commerce-traffic-source.

Hook, L., & Nicolaou, A. (2018, January 21). Amazon debuts the store without a checkout. Financial Times.

Larivière, B., Joosten, H., Malthouse, E. C., Van Birgelen, M., Aksoy, P., Kunz, W. H., & Huang, M. H. (2013). Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media. Journal of Service Management, 24(3), 268–293.CrossRef

Lister, M. (2018, November 28). 13 great mobile marketing tools you need. Wordstream. Retrieved from https://www.wordstream.com/blog/ws/2016/10/14/mobile-marketing-tools/.

Liu, J., Kauffman, R. J., & Ma, D. (2015). Competition, cooperation, and regulation: Understanding the evolution of the mobile payments technology ecosystem. Electronic Commerce Research and Applications, 14(5), 372–391.CrossRef

Lopez, M. (2015, July 21). Six strategies for mobile app success. Forbes.

McNair, C. (2018, December 17). Global proximity mobile payment users. eMarketer.

Molina, B. (2018, February 20). Google rolls out another rival to Apple Pay. USA Today. Retrieved from https://www.usatoday.com/story/tech/news/2018/02/20/google-pay-rival-apple-pay/355174002/.

Nikou, S., & Mezei, J. (2013). Evaluation of mobile services and substantial adoption factors with analytic hierarchy process (AHP). Telecommunications Policy, 37(10), 915–929.CrossRef

Pinola, M. (2017, September 22). How to pay with your phone or tablet. Lifewire.

PYMNTS. (2018, January 23). WeChat Pay enters Italy. PYMNTS.com. Retrieved from https://www.pymnts.com/news/payment-methods/2018/wechat-pay-european-payments/.

Siau, K., & Shen, Z. (2003). Building customer trust in e-commerce. Communications of the ACM, 46(4), 91–94.CrossRef

Su, W., Xu, X., Li, Y., Martínez-López, F. J., & Li, L. (2018). Technological innovation: A case study of mobile internet information technology applications in community management. Journal of Global Information Management, 26(2), 193–203.CrossRef

Tang, A. (2018, February 15). Mobile payment expects to grow 13% globally. Marketing. Retrieved from http://www.marketing-interactive.com/growing-no-of-smartphone-users-purchase-on-phone-at-physical-pos-in-2018/.

Taylor, E. (2016). Mobile payment technologies in retail: A review of potential benefits and risks. International Journal of Retail & Distribution Management, 44(2), 159–177.CrossRef

Warwick-Ching, L. (2015, July 17). Apple Pay: What it is and how it works. Financial Times.

Yang, Y., Liu, Y., Li, H., & Yu, B. (2015). Understanding perceived risks in mobile payment acceptance. Industrial Management & Data Systems, 115(2), 253–269.CrossRef

Zhao, Z., & Balagué, C. (2015). Designing branded mobile apps: Fundamentals and recommendations. Business Horizons, 58(3), 305–315.CrossRef

Martin, B. (2017, January). Mobile’s hierarchy of needs. comScore MMX Multi-Platform.

Titel: Strategies for Mobile Commerce
verfasst von: Tawfik Jelassi
Francisco J. Martínez-López
Verlag: Springer International Publishing
Buch: Strategies for e-Business
Print ISBN: 978-3-030-48949-6

Electronic ISBN: 978-3-030-48950-2

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-48950-2_13

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