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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Student Perceptions on Classroom to Corporation Transitional Marketing Activities
verfasst von : Brian A. Vander Schee
Erschienen in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
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Abstract
The competition for students to land a full-time position in marketing is challenging. As such, the collegiate marketing curriculum should include activities that prepare students for the professional workplace and that build resume credentials beyond a college degree. Applying course concepts in a professional setting also assists students in connecting theory and practice. Initiatives that adequately equip students with professional skills and experiences that make them attractive job applicants are critical in marketing where the demands for competency and execution are high (Schlee and Harich 2010).