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2020 | OriginalPaper | Buchkapitel

15. Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy

verfasst von : Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson

Erschienen in: Higher Education Marketing in Africa

Verlag: Springer International Publishing

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Abstract

Understanding how student decides which University is important, more like understanding the consumer behaviour in order to develop the strategic marketing communications to engage with the students. In the competitive higher education market, developing strategies to reflect the decision making proves of the students is important for any University that wants to remain viable and attract partnership and global recognition. This concluding chapter on explorations on Student Choice in Africa presents practical implication and critical insights into factors influencing students’ choice of higher institution in Africa. Agenda for future research were also provided. It is anticipated that this will shape further discussion and theoretical advancement which will be relevant for scholars, students, managers, practitioners, and policymakers in the field of higher education marketing.

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Titel: Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy
verfasst von: Emmanuel Mogaji
Felix Maringe
Robert Ebo Hinson
Verlag: Springer International Publishing
Buch: Higher Education Marketing in Africa
Print ISBN: 978-3-030-39378-6

Electronic ISBN: 978-3-030-39379-3

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-39379-3_15