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While the goal of traditional capitalism is with making money, there is growing concern within and without industry about how that money is made. In this chapter, the business and organizational benefits of sustainability will be examined, along with the risks and costs of sustainability in action. Methods and models of sustainable business implementation will be examined, along with examples of companies that have implemented and benefited from sustainable business strategies. Sustainability is presented from a practical business perspective, transcending environmental and political agendas. Rather than adding cost and additional work, sustainability reduces costs, increases profitability, and introduces innovative opportunities for marketplace differentiation.
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- Sustainability for Organizational Success
Christopher G. Beehner
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