Sustainability

Is it Redefining the Notion of Luxury?

verfasst von: Dr. Miguel Angel Gardetti

Verlag: Springer Singapore

Buchreihe : Environmental Footprints and Eco-design of Products and Processes

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book presents and analyzes aspects that, within the framework of luxury, have been or are currently being redefined by sustainability considerations. It also presents and reviews cases from industry and entrepreneurs in connection with this ongoing redefinition process.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Luxury and Sustainable Development

Abstract

No doubt the luxury industry—understood as a whole—is significant to the economy. However, as discussed in the first chapter, the existing complexities, their current evolution, and the importance of our social connection to them, turn luxury into something complex. Moreover, Wheeler (2004, p. 12) argues that “the size of the sustainability challenges—and therefore the potential opportunities for progress—exceed anything that has been faced in the history of mankind.”

Miguel Angel Gardetti

Chapter 2. The Basic Aspects of Luxury and Its Relations with Sustainability

Abstract

The basic aspects of luxury, also called “code of luxury” (Kapferer and Bastien 2010) according to Heine et al. (2014), would be the functional attributes of brand identity. Along this line, we could make a distinction between luxury objects or brands based on their degree of luxury, depending on the level obtained from each aspect. The characteristics or aspects of luxury (or luxury products) are not independent from each other.

Miguel Angel Gardetti

Chapter 3. Fonderie 47 Case

Abstract

The name Fonderie 47 is made up of two components: Fonderie, the place where the transformation takes place, and 47, the year when the weapon was launched to the market. The vision of the company is Africa free from the fear of assault rifles. Today, millions of assault rifles plague Africa. Responsible for countless deaths, they enable and exacerbate violence against women and children, cause misallocation of resources and prevent economic growth.

Miguel Angel Gardetti

Chapter 4. Conclusions

Abstract

In terms of exclusivity, the most luxurious products are currently the most sustainable ones. On the one hand, the use of limited materials and techniques typical of luxury is associated with rarity, uniqueness and specificity. On the other hand, this sector is accountable for ensuring responsible sourcing and use of resources, above all, with a focus on preservation, not only in terms of natural resources, but also in terms of social and cultural value, craftsmanship and production techniques. Along this line, luxury brands are built on craftsmanship, its creators and its savoir faire. Therefore, they can promote cultural diversity from the heart of their companies, in line with the ancient understanding of the sense of luxury which was close to local handicraft creators and production. All the above implies the ability to build a bridge between artisans and customers.

Miguel Angel Gardetti

Titel: Sustainability
verfasst von: Dr. Miguel Angel Gardetti
Verlag: Springer Singapore
Electronic ISBN: 978-981-15-2047-1
Print ISBN: 978-981-15-2046-4
DOI: https://doi.org/10.1007/978-981-15-2047-1