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Erschienen in:
2014 | OriginalPaper | Buchkapitel
Sustainable Entrepreneurship: A Driver for Social Innovation
verfasst von : Thomas Osburg
Erschienen in: Sustainable Entrepreneurship
Verlag: Springer Berlin Heidelberg
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Abstract
Sustainable Entrepreneurship and Social Innovation are not necessarily new concepts; they have existed for several years but seem to become increasingly relevant to companies, NGO’s and governments throughout the world every year. Many companies take these developments very seriously, as they understand that they are part of a new way of doing business in the future and thus create their own capacity to endure. One of the key challenges is, however, a partially unclear understanding of the concepts, how they can be implemented and how an impact can be created. In addition, concepts like Social Entrepreneurship or Sustainable Innovation exist and add to the complexity. As with most new concepts, this unclear understanding could ultimately hinder the development of a concept that, if applied seriously, might have a significant contribution on improving the way we collaborate, innovate and ultimately have a positive impact on the world.