Terminology and Localization: How Terminological Units Are Russified during Translation

Abstract—This paper considers the problem of terminology localization during translation. The author introduces the notions of russification (nostrification) and preservation of the foreign root in a borrowed term (alienization), which help to explain the extent to which a translation assimilates a foreign language text and its units in the target language and the extent to which a translation indicates the differences in these texts. The author argues that the basic rule of localization, that is, conversion of global text units into local text units that comply with the local language norms, is of a relative character and is dependent on the field the source (global) text belongs to.