The Analysis of the Impact on the Interface Design for Mobile Device in Relation with Brand Preference

To a Graphical User Interface (GUI) designer, typeface design used to mean creating text that would deliver information to users in the most effective way. In typography, however, moveable type has evolved beyond being a simple means to deliver messages. In fact, typefaces must now accommodate individual users’ preferences and tastes by also serving as an image information system. An interface that can satisfy the basic needs for reading and also provide aesthetic pleasure is now available through typography. Typography transforms the interior system of language into a visual imagery system. Additionally, future adoption of kinetic typography within GUIs will enable interaction with users and set a new stage for the evolution of operating systems. In other words, the interface is considered a living being that evolves alongside mobile devices as a computer application. The objective of this study is twofold. First, we examine the role of typography in the process of configuring user identity and interactive interface design strategies that provide users with a pleasurable experience. We define brand involvement as a variable that may affect typography preferences. We suggest incorporating a verification process in the GUI that allows experimentation with various user preferences. Second, this study attempts to examine the problem of distortion, which occurs when trying to evaluate users’ emotional needs concerning device preferences, and the association between evaluation processes and changes in user preferences. To meet these objectives, the concept of brand involvement is used as an important measurement parameter.