3. The Commercial Success Factor Towards Ro-Ro Operation at Port Klang, Malaysia

Ro-Ro ships are a specialized form of sea freight transportation. The combination between different types of cargo that are transported together with Ro-Ro ship leads its service to be one of the highest competitors in the industry. Despite providing a door-to-door service, there are a number of advantages that Ro-Ro provides such as the most known one of these advantages is the speed of charging and discharging cargoes. Mainly, the intention of this research is to investigate the influence of commercial success factor towards Ro-Ro operation at the Port Klang, Malaysia. Basically, this study employed the Delphi technique to obtain the concrete and solid data from the respondents. An interview supported by well-designed seven Likert scale questionnaires was disseminated to the seven expert respondents involved by the top management level of Port Klang and local Ro-Ro companies. The finding revealed that the commercial success factor has a significant relationship toward Ro-Ro operation at Port Klang, Malaysia.