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2013 | Buch

The Economics of Contemporary Art

Markets, Strategies and Stardom

verfasst von: Alessia Zorloni

Verlag: Springer Berlin Heidelberg

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Über dieses Buch

The book examines the contemporary art system with a broad and systematic approach, through the application of models of microeconomics and industrial organizations. By breaking down the traditional barriers between different academic disciplines such as art and economics, this book offers a unique opportunity to grasp the complexities of the contemporary art world and provides the tools to conduct a structural analysis of that market. The result is an in-depth analysis of the contemporary art market from an interdisciplinary perspective. While it is not a textbook in the strictest sense, the book offers a concise and effective overview of all actors in the art system, and provides supporting data and valuable information, both conceptual and practical. It is therefore a text that can be used by students wishing to better understand the complex dynamics that govern the contemporary art market, but also by cultural managers, collectors, potential art investors or simply art lovers who need a quick reference.​

Inhaltsverzeichnis

Frontmatter
1. The Economics of Creativity Between Culture, Innovation, and Competitiveness
Abstract
This chapter provides a review of the literature on art economics and in particular, the economics of contemporary art. After the analysis of creativity, as one of the main inputs of cultural production, this chapter focuses upon the characteristics of the creative economy, highlighting the relationship between culture, innovation and competitiveness in a given country.
Alessia Zorloni
2. The System of Contemporary Art
Abstract
In this chapter the system of contemporary art is defined. This chapter presents what economists call the production chain, namely a breakdown of the production process into phases or stages, involving individuals who play different roles, but who are connected within the same chain. Then the economic characteristics of artistic production are analyzed highlighting how marketing principles can provide explanations for more general questions like: why are some artists, of similar talent, more successful than others?
Alessia Zorloni
3. Contemporary Art Markets and Supporting Sectors
Abstract
After the previous chapter’s presentation of the system of contemporary art’s production chain, this chapter is devoted to analyzing the industry’s structure and in particular how an offer is researched and made. In this context, the chapter analyzes the main economic aspects of contemporary art markets and identify the different market segments, with the aim of measuring the turnover of the art market at a global level, broken down by intermediaries (galleries and auction houses), techniques (paintings, sculptures, video and photography) and exchanges by territorial classification. Four distinct markets are described: classic contemporary, avant-garde, alternative and junk. Finally, the chapter deals with the European trade in works of art, providing an overview of fiscal asymmetries for import and export.
Alessia Zorloni
4. Art Appraisal and Value Creation Strategies
Abstract
This chapter analyzes the variables that affect a work of art’s price and deepens our understanding of the economic mechanisms that lead some artists to success and others to failure. This chapter explores how contemporary art markets, or at least a significant element within them, form global contexts featuring buyers and sellers from all over the world, focusing on particular markets to develop the assets that are subject to exchange. This means that price and demand trends in local markets (such as in Italy) is directly influenced by dynamics and rules that belong to other contexts. The most interesting aspect of value creation in contemporary art is the role that asymmetric information plays in this market. The chapter concludes with an analysis of the use of culture as a marketing lever.
Alessia Zorloni
5. Collecting: Motivations and Patterns of Consumption
Abstract
Extending the analysis of the industry’s structure, this chapter specifically analyzes demand. How can we segment different collectors’ demands? What are the purchasing behaviors? What is the audience for contemporary art? Why were corporate collections created? How do art investment funds work? This final chapter attempts to answer these questions.
Alessia Zorloni
Backmatter
Metadaten
Titel
The Economics of Contemporary Art
verfasst von
Alessia Zorloni
Copyright-Jahr
2013
Verlag
Springer Berlin Heidelberg
Electronic ISBN
978-3-642-32405-5
Print ISBN
978-3-642-32404-8
DOI
https://doi.org/10.1007/978-3-642-32405-5

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