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Erschienen in: The Computer Games Journal 3-4/2016

01.12.2016

The Effects of Evaluative Reviews on Market Success in the Video Game Industry

verfasst von: Brett Sherrick, Mike Schmierbach

Erschienen in: The Computer Games Journal | Ausgabe 3-4/2016

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Abstract

Prior research and anecdotal evidence suggest that the market success of experience goods (i.e. motion pictures) can be empirically connected to professional and peer reviews of those experience goods. In this paper, this argument is tested by examining the way in which reviews determine the success of video games. A number of analysis strategies are used to show that professional critics’ reviews of games can influence sales of games. The amount of advertising is also an influential factor.

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Metadaten
Titel
The Effects of Evaluative Reviews on Market Success in the Video Game Industry
verfasst von
Brett Sherrick
Mike Schmierbach
Publikationsdatum
01.12.2016
Verlag
Springer New York
Erschienen in
The Computer Games Journal / Ausgabe 3-4/2016
Elektronische ISSN: 2052-773X
DOI
https://doi.org/10.1007/s40869-016-0027-y

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