The Effects of Gamification on Motivation and Performance

verfasst von: Anna Faust

Verlag: Springer Fachmedien Wiesbaden

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

In this book, Anna Faust examines the effects of gamification as a non-monetary incentive scheme on motivation and performance. A primary concern of managerial accounting are systems and practices that increase motivation, effort, and performance. However, in the field of management accounting and management control, previous research has focused on the effects of monetary incentives at the expense of non-monetary incentives. Gamification, as a non-monetary incentive scheme, has received little to no attention so far in the field of management accounting and management control. To address this gap, the author conducts three studies to investigate the influence of gamification on motivation and performance. Overall, this book offers new insights into the complexity of gamification as an incentive scheme.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Abstract

Over the last few years, an increasing number of firms have implemented gamified systems and services to increase customer engagement (e.g., Coca-Cola and Starbucks) or employee’s motivation and performance (e.g., Applebee’s and SAP). Deterding et al. define gamification generally as “(…) the use of game design elements in non-game contexts.”

Anna Faust

Chapter 2. Literature and Theoretical Background of Gamification

Abstract

This chapter deals with the theoretical background on gamification and provides an overview of the current state of research. I begin by explaining the concept of gamification and related terms. I then move on to provide insights into the variety of theoretical frames used in the context of gamification and delimit the concepts with respect to others.

Anna Faust

Chapter 3. Effects of Monetary Incentives on Motivation and Task Performance

Abstract

Results from the literature review suggest that the effects of gamification on performance differ depending on the compensation scheme used. These findings invite further research on the relation of monetary incentives and gamification. Before examining this relation in-depth through two laboratory experiments, this chapter will provide a theoretical background on monetary incentives that stem from two fields of research: management accounting and psychology.

Anna Faust

Chapter 4. First Experimental Study—Levels of Gamification

Abstract

In practice, gamification has become a popular method to foster desired psychological and behavioral outcomes such as motivation, engagement, and performance. There has been increasing interest among companies and institutions in the use of non-monetary incentive schemes across different branches. The worldwide gamification market was valued at USD 6.33 billion in 2019 and is expected to be worth USD 37.00 billion in 2027.

Anna Faust

Chapter 5. Second Experimental Study—Moderating Effects of Gamification and Task Complexity

Abstract

Monetary incentives present a standard method to motivate individuals and improve their performance. However, previous research shows a mixed picture on the effectiveness of monetary incentives on effort and performance, including positive, neutral, and negative effects.

Anna Faust

Chapter 6. Summary and Concluding Discussion

Abstract

This thesis investigated the effects of gamification on motivation, effort, and performance and provides a number of new insights and findings. Within this chapter, I will integrate and discuss the results of the three conducted studies. Moreover, I will point out implications for researchers and practitioners.

Anna Faust

Backmatter

Titel: The Effects of Gamification on Motivation and Performance
verfasst von: Anna Faust
Verlag: Springer Fachmedien Wiesbaden
Electronic ISBN: 978-3-658-35195-3
Print ISBN: 978-3-658-35194-6
DOI: https://doi.org/10.1007/978-3-658-35195-3