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Erschienen in:
Heuristic to Support the Sociability Evaluation in Virtual Communities of Practices Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

The Effects of the Anthropological Race, Gender and Location of Verbal-Pictorial Stimuli on the Usability of Visual Information Conveyance

verfasst von : Joanna Koszela-Kulińska, Rafał Michalski

Erschienen in: Human-Computer Interaction: Users and Contexts

Verlag: Springer International Publishing

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Abstract

The usability of information conveyance is influenced by various factors. It has already been confirmed that verbal stimuli to be more effective should be presented on the right-hand side while non-verbal stimuli on the left-hand side. The aim of this paper is to analyze the impact of three factors: the race, gender and location of the human model picture in relation to a text on people’s perception of visual information promoting social campaign for tolerance. A total of 31 students from the Wrocław Academy of Art and Design took part in this study. Participants were shown a series of visual banners containing a picture of a human along with the campaign slogan. The subjective evaluation of experimental conditions was conducted by the AHP method involving pairwise comparisons. The obtained results revealed significant effects of the race, gender and the interaction between them.

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Vorheriges Kapitel Playing Dice with a Digital Library: Analysis of an Artist Using a New Information Resource for Her Art Production
Nächstes Kapitel Do We Differ in Our Dispositional Tendency to Perceive Virtual Agents as Animate Beings?
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Metadaten
Titel
The Effects of the Anthropological Race, Gender and Location of Verbal-Pictorial Stimuli on the Usability of Visual Information Conveyance
verfasst von
Joanna Koszela-Kulińska
Rafał Michalski
Copyright-Jahr
2015
Buch
Human-Computer Interaction: Users and Contexts

Print ISBN: 978-3-319-21005-6

Electronic ISBN: 978-3-319-21006-3

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-21006-3_42

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