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2021 | OriginalPaper | Buchkapitel

3. The Goal

verfasst von: Hermann Simon

Erschienen in: True Profit!

Verlag: Springer International Publishing

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Abstract

In this chapter we will deal with the economic aspects of earning profits and of profit orientation. We will explore the ethical questions surrounding profit in Chap. 4.
Fußnoten
1
See Goldratt [1].
 
2
The idea from William R. Baumol, that managers should pursue revenue maximization, is also widely known. Baumol says: “Businessmen see some connection between scale and profit. In my dealings with them I have been struck with the importance they attach to the value of their sales.” Baumol [2]. For a deeper discussion, see also Sandmeyer [3] and Anderson [4]. This working paper can be found on numerous homepages.
 
3
Drucker [5].
 
4
Drucker has also interpreted profit as the cost of future risks, by asking: “What is the minimum profitability needed to cover the future risks of the business?,” Drucker [6].
 
5
We refer the reader to the standard text Keeney and Raiffa [7]. There are also several journals devoted to this theme, such as Journal of Multi-Criteria Decision Making, International Journal of Multicriteria Decision Making, Multiple Criteria Decision Making.
 
6
See Kaplan and Norton [8].
 
7
See Schäffer and Weber [9].
 
8
See “Transformation der Tech-Riesen,” Frankfurter Allgemeine Zeitung, May 4, 2019, p. 24.
 
9
See “Softbank Takes a $4.6 Billion Hit from WeWork,” New York Times, November 6, 2019; see also https://​www.​wsj.​com/​articles/​the-money-men-who-enabled-adam-neumann-and-the-wework-debacle-11576299616.
 
10
Thiel [10].
 
11
Buzzell and Gale [11].
 
12
Farris and Moore (editor) [12].
 
13
Ailawadi et al. [13].
 
14
Lee [14].
 
15
Edeling and Himme [15].
 
16
Edeling [16].
 
17
See Sklenarz et al. [17].
 
18
Ibid., p. 9.
 
19
Lanzillotti [18].
 
20
Scott Armstrong and Green [19]; see also Scott Armstrong and Collopy [20].
 
21
Rego et al. [21].
 
22
Miniter [22].
 
23
Cespedes [23].
 
24
Chu et al. [24].
 
25
See Rieger [25].
 
26
Schulze [26].
 
27
See Rappaport [27].
 
28
Rappaport [28].
 
29
“Chinas Kaffeehauskette expandiert—Luckin will Starbucks auf den zweiten Platz verdrängen”, Frankfurter Allgemeine Zeitung, January 4, 2019, p. 19.
 
30
“YouTube CEO takes on TV, Web Rivals,” The Wall Street Journal, June 8, 2016, p. B5.
 
31
Mankins [29].
 
32
See Simon [30].
 
33
For a deeper treatment, see Blanpain et al. [31].
 
34
Mizik and Jacobson [32]; see also “Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context,” Marketing Science, May–June 2007, pp 361–379 as well as Mizik [33].
 
35
See Emminghaus [34]; as well as Brockhoff [35].
 
36
See Lahlou [36].
 
37
See “Efficiencies of Scale May Be a Myth,” Harvard Business Review, March–April 2019, p. 22; see also Ertan et al. [37].
 
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Metadaten
Titel
The Goal
verfasst von
Hermann Simon
Copyright-Jahr
2021
DOI
https://doi.org/10.1007/978-3-030-76702-0_3

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