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Erschienen in:
2017 | OriginalPaper | Buchkapitel
5. The Great American Bike Boom (1970–1974)
verfasst von : Carlton Reid
Erschienen in: Bike Boom
Verlag: Island Press/Center for Resource Economics
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Abstract
Before the Black Friday mall stampedes and before the Cabbage Patch Doll riots of 1983, there was the Great American Bike Boom. “Crowds press into Chicago’s Turin Bicycle Co-op hunting for new models,” reported Life in July 1971. Under the headline “The Bicycle Madness,” Life’s article featured a double-page photograph of a diverse crowd waiting to buy bikes: men and women, black and white, young and old. “So far this year, Turin has sold over 3,000 bicycles and could have sold several thousand more if supplies had been available,” continued the magazine. Today, the retail madness that is Black Friday lasts just a day. The Cabbage Patch Kids craze was over within weeks. The bike boom lasted for the best part of four years.